We understand that many of the people who would
like to advertise don't have the money for a large campaign. We
want to make our advertising opportunities available to as many
people as possible so, unlike a lot of our competitors, our minimum
purchase is only £15.00 for either a CPM or CPC banner advertising
CPM advertising (pay per banner view)
Paying for a number of impressions is one of
the best methods of driving traffic to your site as it can attract
up to 4 out of every 100 visitors to your site. This may not seem
like a lot, but banner ads also offer branding - creating awareness
of a site. Branding is a popular method of marketing in all media
(such as Nike paying professional athletes to wear their products).
Ads are sold on a CPM (cost per 1,000 impression)
basis. What does this mean? It guarantees that your ad is seen
a specific number of times. If you rent a billboard, you have
no guarantee that anybody will drive by. If you advertise on radio,
you can't be sure that anyone will tune in. If you place a print
ad, you never know if anyone actually saw the page your ad was
on. But, if you buy 25,000 impressions, then your ad will be seen
25,000 times, guaranteed!
CPM rate: £15 per 1,000 banner impressions;
minimum booking: 1,000 impressions
CPC advertising (pay per banner click)
Unlike traditional CPM pricing, which is based
on other forms of media, the interactive nature of online media
allows advertisers to pay for their campaign based exclusively
on response to their ads.
Paying when a visitor clicks on your ad is a
popular way of only paying for those people who actually visit
your site. It is a way to get a "return on investment"
that you pre-set, i.e. I will pay £0.20 for every person
that finds my site. In theory, the ad will pay for itself since
the cost is directly related to the number of potential customers
who express interest in the product or service being advertised.
Cost per click
Other discounts can be arranged for larger buys.
Minimum order value £25 GBP
Banner specifications and terms
All banner adverts are displayed only on pages
Banner adverts are supplied by the customer and must be no larger
than 15K in size, measuring 468 (width) x 60 (height) pixels in
Banner adverts must be supplied in either GIF or JPG format
All banner adverts must be submitted to Otherlandtoys at which
point they will be reviewed and if suitable placed on the otherlandtoys.co.uk
site. Payment will then be requested through our secure payment
New banners may be added at any time via email to our staff
Display stats can be viewed via a unique URL supplied after payment
Otherlandtoys log files will prevail in any disputes
Otherlandtoys reserve the right to refuse any application for
How to get started
After deciding upon the type of advertising
plan (CPC/CPM) that meets your requirements, please email our
Advertising dept at firstname.lastname@example.org
stating the advertising plan, number required, the banner graphic
file and target website URL.
This information will be reviewed within 24
hours. One of our representatives will make contact to arrange
payment (via our SSL secure server) and also arrange a start date
for your advertising campaign.
Don't have a banner?
No problem, we would be more than happy to create a FREE text
based advertising banner for users of our advertising services